mean to have someone as authentic and really dedicated to your product as BaronLi: Baron is the ultimate collaborator. He participates in the entire design process. You wont believe how many times Ive had to fly down to LA to meet with him C hes looking at all the details: The eyebrow on my logo isnt right. It needs to be tilted this way. Hes looking to that level of detail in terms of design feedback, which is great. And Nike Air Max Factory he loves it too because when he was with other brands they never treated him that way. As he said in his interview earlier, they just throw him a shoe and tell you Wear it. Thats your team color. So he loved the ability to collaborate with the designers and come up with a relevant product.CK: Do you see yourselves working with other athletes in the future.Li: We already are. We already have Jose Calderon with the Toronto Raptors, we just signed Hasheem Thabeet who is with the Memphis Grizzlies, so were already working with a lot of athletes to develop products.CK: Whats your ultimate goal for the future, being in the United StatesLi: Well there is no denial that we have ambitions to be a global brand . And my ultimate goal, personally, and I believe I
2011 年 11 月 30 日
the Nike Dunk won excluded in this rejuvenation. Here a look at some completed Nike iD samples of the Nike Dunk Low and High Premium; available this July 19th is the use of denim twill and corduroy as well as the classic flat leather and suede, with the combination of choice being solely up to the iD-er. Continue reading for a look at the finished samples and be sure to hit up Nike iD tomorrow when these new options go live! Mar 22Nike All Court Twist LTR C Olive Khaki White We e seen a number of suede colorways, but what happens when you keep the fuzzy look to the sockliner of a Nike All Court Twist and craft the upper in leather It goes a little something like this: two new pairs of All Court Twist LTR lowtops who earn their acronym thanks to microperfed monotonal leather uppers, brown and white pairs of which are complimented quite nicely by tonal laces and terry cloth lining. With various flavors of Air Footscapes, the new Lunar Orbit and now the All Court Twist, you have more choices than ever before for asymmetrical Nike Sportswear looks, so click through to see more of these and let us know if you plan to cop when they release later this year. via Du
CounterKicks Interview: Jay Li, General Manager at Li-Ning USA Counter Kicks caught up with Jay Li, General Manager at Li-Ning USA, to talk about the Chinese sportswear companys entrance into the US market, overarching brand strategy, and where he envisions Li-Ning to be 10 years from now. Continue reading for the full interviewCCounter Kicks: I read an article where you said that Li-Ning coming to Portland was like putting its toe in the water. Talk a little bit about that and whats going on here.Jay Li: Well I always say that the whole sportswear and sneaker business is very much marketing led. Everybody runs in with marketing investment up front and sign a star athlete and make a big push. But I want to run this in the United States, in North America, as product led. We want to make sure, Discount Nike Air Max Shoes first of all, that we have a relevant product. The BD Doom is the example of that. Until you have a relevant product, all of the marketing spent is just for nothing . The sneakerheads are very authentic, they are authenticity driven. If they recognize you as a wannabe, they see through you. So until we have a relevant product, Im not going to rush into the market C thats what I meant.CK: What does it
speak for the brand, is that we want to create the first Chinese brand. So let me ask you this question, since you are in the field, name a Chinese brand. Anything.CK: Now youre putting me on the spot C Im supposed to be asking the questions! Li: I have to turn the table on you a little.CK: Well I dont think I know any Chinese brandsLi: Thats the problem! Everything you buy, 90 percent of the stuff , is going to be made in China. If you think back in the 90s, if I asked you back then to name a Korean brand, you wouldnt know. And today, name a Korean brand Hyundai, Samsung. When you buy a Hyundai car or you buy a Samsung TV, you dont think of them as Korean anymore, you think of them as global. 10 years from now, I want people to Nike Air Max 90 buy a pair of Li-Ning shoes or a Li-Ning jacket thinking that they are a global brand that just happens to be Chinese. Thats my ultimate goal.CFollow Counter Kicks on Twitter @ CounterKicks for breaking sneaker news and info. Jul 18Nike Dunk Premium iD C Samples Nike iD will have undergone a thorough overhauling with their material swatches and color palette by the end of the Fall 2011 season, and thankfully